quinta-feira, 23 de dezembro de 2010

Texto Externo - "Como convencer seu cliente em seu projeto"

Muitas vezes lidamos com clientes difíceis, onde temos de ter paciência e bom senso para discutir idéias. Abaixo está um trecho do texto (em inglês) de Arfa Mirza, retirado do site Tutorial Lounge (aliás, fica a dica - este é um site muito bacana, com tutoriais e dicas úteis):

Imagem: Reprodução/ Divulgação
Being a graphic designer is not at all an easy job. Every graphic designer will have his share of experience with the clients who have drive him crazy with his view points, thoughts and suggestions. No wonder, since it’s his brand a client understands the brand and the target audience the most and listening to him is a part of every graphic designer’s job description. However, there are a few clients who will do anything to make things go their way. So, it’s either their way or its highway.

In such situations, a graphic designer is under a big challenge because we as designers understand things a in a better way in comparison to clients. Explaining to clients that whatever they want for a web design can be disastrous for their website if quite difficult. A designer cannot tell a client on his face that his idea can be disastrous if executed. Sometimes clients will be stubborn on designs for something as simple as promotional postcards. Utilizing these tips will help you sway the client in your favor.

If you have fallen into a situation where you are working with a difficult client, you will have to think wisely. At times, clients can act so stubborn that won’t even mind listening to your suggestions and recommendations. If you are in a situation where client thinks that his idea is perfect and you think it’s going to be hazardous for the website, you will have to put in your efforts to convince the client that you know your job and he should let you do it.

Make sure whatever you say, say it with a smile on your face. Even if you suggest something, a client should feel that you are still giving importance to his suggestion however, for betterment of the design he should consider yours. Do not insult him or make him feel that he knows nothing.

Leia o restante deste texto aqui.

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